Gerber, Gary R.: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

51

Practitioners need to avoid buying into “myths”

Journal:

Optometry - Journal of the American Optometric Association

Year:

2006

Language:

english

File:

PDF, 39 KB

english, 2006

52

Nonclinical continuing education can help build a practice

Journal:

Optometry - Journal of the American Optometric Association

Year:

2006

Language:

english

File:

PDF, 44 KB

english, 2006

53

Marketing campaigns must be well planned

Journal:

Optometry - Journal of the American Optometric Association

Year:

2006

Language:

english

File:

PDF, 41 KB

english, 2006

54

Investment in office technology must not be overlooked

Journal:

Optometry - Journal of the American Optometric Association

Year:

2006

Language:

english

File:

PDF, 38 KB

english, 2006

55

Competing with “readers” and drugstore sunglasses

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 49 KB

english, 2007

56

Practices can reduce overhead without affecting quality

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 39 KB

english, 2007

57

Ongoing patient communication reaps dividends

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 37 KB

english, 2007

58

Practitioners need to keep pace with changes in optometry

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 42 KB

english, 2007

59

A practice can be branded like a product

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 35 KB

english, 2007

60

Better recall system equals greater practice revenue

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 46 KB

english, 2007

61

Creating an image begins with treating patients right

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 47 KB

english, 2008

62

Don’t overlook the obvious when training new staff

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 44 KB

english, 2008

63

Too many rules can make an office less than patient friendly

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 39 KB

english, 2007

64

Patient amenities can help differentiate a practice

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 36 KB

english, 2007

65

Staff meetings can be useful and productive

Journal:

Optometry - Journal of the American Optometric Association

Year:

2007

Language:

english

File:

PDF, 39 KB

english, 2007

66

Looking for a practice? Buyer beware

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 45 KB

english, 2008

67

“Shooting from the hip” rarely works

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 47 KB

english, 2008

68

Branding can help set a practice apart

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 40 KB

english, 2008

69

Incorporating new technology can increase profitability

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 51 KB

english, 2008

70

Don't give up on practice marketing plans

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 43 KB

english, 2008

71

Doctor to patient: You're fired!

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 47 KB

english, 2008

72

Block scheduling can alleviate patient SNAFUs

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 45 KB

english, 2008

73

Having a Web site is not enough

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 54 KB

english, 2009

74

Changing office procedures can grow profits

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 37 KB

english, 2008

75

The patient is always right—or is she?

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 38 KB

english, 2008

76

The key to marketing is timing

Journal:

Optometry - Journal of the American Optometric Association

Year:

2008

Language:

english

File:

PDF, 43 KB

english, 2008

77

Staying away from marketing that does not work

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 53 KB

english, 2009

78

How do you spell success in advertising? Try R-O-I

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 52 KB

english, 2009

79

Minimizing the headaches of an office relocation

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 55 KB

english, 2009

80

Will incentives help the bottom line?

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 41 KB

english, 2009

81

Is it time to replace the equipment?

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 49 KB

english, 2009

82

Positioning the optometric practice in the eye care market

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 48 KB

english, 2009

83

Cross-training also works in a practice

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 49 KB

english, 2009

84

When buying a practice, trust is not enough

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 46 KB

english, 2009

85

The patient is not the only audience

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 41 KB

english, 2010

86

Looking for answers? Ask the patients

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 45 KB

english, 2010

87

Managing staff is no easy task

Journal:

Optometry - Journal of the American Optometric Association

Year:

2009

Language:

english

File:

PDF, 49 KB

english, 2009

88

Are you talking the talk?

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 46 KB

english, 2010

89

Little need for “hand holding” after the purchase of a practice

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 42 KB

english, 2010

90

A reluctance to change can lead to regrets

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 41 KB

english, 2010

91

Building a successful practice is a team sport

Journal:

Optometry - Journal of the American Optometric Association

Year:

2011

Language:

english

File:

PDF, 44 KB

english, 2011

92

What if “what if” actually happens

Journal:

Optometry - Journal of the American Optometric Association

Year:

2011

Language:

english

File:

PDF, 39 KB

english, 2011

93

Creating loyalty is a difficult undertaking

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 42 KB

english, 2010

94

Social media offers new opportunities and risks

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 46 KB

english, 2010

95

Avoid “negative” advertising

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 45 KB

english, 2010

96

Working without a script

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 41 KB

english, 2010

97

Giving a tired practice a shot in the arm

Journal:

Optometry - Journal of the American Optometric Association

Year:

2010

Language:

english

File:

PDF, 41 KB

english, 2010

98

Looking for a partner? Proceed with caution

Journal:

Optometry - Journal of the American Optometric Association

Year:

2011

Language:

english

File:

PDF, 43 KB

english, 2011

99

Changing your office procedures can generate profits

Journal:

Optometry - Journal of the American Optometric Association

Year:

2011

Language:

english

File:

PDF, 38 KB

english, 2011

100

Take a cue from the dentist

Journal:

Optometry - Journal of the American Optometric Association

Year:

2011

Language:

english

File:

PDF, 45 KB

english, 2011