1

Understanding the Diffusion of Integrated Marketing Communications

Year:
2004
Language:
english
File:
PDF, 388 KB
english, 2004
23

Introduction

Year:
1990
Language:
english
File:
PDF, 288 KB
english, 1990
47

Will agencies ever “get” (or understand) IMC?

Year:
2004
Language:
english
File:
PDF, 171 KB
english, 2004