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51

The Socioeconomic Structure of an Urban Area

Kernan, Jerome B., Bruce, Grady D.

Journal:

Journal of Marketing Research

Year:

1972

File:

PDF, 575 KB

1972

52

Information Utilization and Personality

Jerome B. Kernan, Richard Mojena

Journal:

Journal of Communication

Year:

1973

Language:

english

File:

PDF, 557 KB

english, 1973

53

An Information-Theoretic Approach

JEROME B. KERNAN, GEORGE H. HAINES JR.

Journal:

Decision Sciences

Year:

1971

Language:

english

File:

PDF, 365 KB

english, 1971

54

Compliance strategies in direct response advertising

Carol A. LeBourveau, F. Robert Dwyer, Jerome B. Kernan

Journal:

Journal of Direct Marketing

Year:

1988

Language:

english

File:

PDF, 893 KB

english, 1988

55

Health-related quality of life in the VA Feasibility Study on glycemic control and complications in Type 2 diabetes mellitus

Shailesh Pitale, Diane Kernan-Schroeder, Nicholas Emanuele, Clark Sawin, Jerome Sacks, Carlos Abraira

Journal:

Journal of Diabetes and its Complications

Year:

2005

Language:

english

File:

PDF, 94 KB

english, 2005

56

LOCUS OF CONTROL AS A PERSONALITY CORRELATE OF MATERIALISM: AN EMPIRICAL NOTE

HUNT, JAMES M., KERNAN, JEROME B., CHATTERJEE, ANINDYA, FLORSHEIM, RENEE A.

Journal:

Psychological Reports

Year:

1990

Language:

english

File:

PDF, 79 KB

english, 1990

57

PHYSICAL ATTRACTIVENESS, MESSAGE EVALUATION, AND COMPLIANCE: A STRUCTURAL EXAMINATION

DEBEVEC, KATHLEEN, MADDEN, THOMAS J., KERNAN, JEROME B.

Journal:

Psychological Reports

Year:

1986

Language:

english

File:

PDF, 202 KB

english, 1986

58

On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience

Lynette S. Unger and Jerome B. Kernan

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 468 KB

english, 1983

59

Risky Shift or Confused Subjects?

Reingen, Peter H., Kernan, Jerome B.

Journal:

The Journal of Social Psychology

Year:

1977

Language:

english

File:

PDF, 129 KB

english, 1977

60

The Role of Discontinued Expectancies in the Processing of Advertising Messages

Hunt, James M., Kernan, Jerome B.

Journal:

The Journal of Social Psychology

Year:

1984

Language:

english

File:

PDF, 563 KB

english, 1984

61

Consumer Reaction to Inequitable Exchange: The Role of Causal Inferences

Hunt, James M., Kernan, Jerome B.

Journal:

The Journal of Social Psychology

Year:

1991

Language:

english

File:

PDF, 705 KB

english, 1991

62

Attitude Dynamics as a Hierarchical Structure

Kernan, Jerome B., Trebbi, George G.

Journal:

The Journal of Social Psychology

Year:

1973

Language:

english

File:

PDF, 558 KB

english, 1973

63

Creative Features of Globally-Understood Advertisements

Domzal, Teresa J., Kernan, Jerome B.

Journal:

Journal of Current Issues & Research in Advertising

Year:

1994

Language:

english

File:

PDF, 1.65 MB

english, 1994

64

Are "Bulk-Rate Occupants" Really Unresponsive?

Kernan, Jerome B.

Journal:

Public Opinion Quarterly

Year:

1971

Language:

english

File:

PDF, 138 KB

english, 1971

65

Special Issue on Consumer Decision Making || The Attribution Process in Consumer Decision Making

Richard W. Mizerski, Linda L. Golden and Jerome B. Kernan

Journal:

Journal of Consumer Research

Year:

1979

Language:

english

File:

PDF, 850 KB

english, 1979

66

On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience

Unger, Lynette S., Kernan, Jerome B.

Journal:

Journal of Consumer Research

Year:

1983

Language:

english

File:

PDF, 880 KB

english, 1983

67

Hardware, Software and Psyche

KERNAN, JEROME B.

Journal:

Management Decision

Year:

1969

Language:

english

File:

PDF, 461 KB

english, 1969

68

Are "Bulk-Rate Occupants" Really Unresponsive?

Jerome B. Kernan

Journal:

Public Opinion Quarterly

Year:

1971

Language:

english

File:

PDF, 205 KB

english, 1971

69

Chasing the Holy Grail: Reflections on "What is Consumer Research?"

Kernan, Jerome B.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 248 KB

english, 1987

70

Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects

III, Robert E. Kleine, Kernan, Jerome B.

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 1.00 MB

english, 1991

71

Credit Cards as Spending-Facilitating Stimuli: A Test and Extension of Feinberg's Conditioning Hypothesis

Hunt, James M., Chatterjee, Anindya, Florsheim, Renee A., Kernan, Jerome B.

Journal:

Psychological Reports

Year:

1990

Language:

english

File:

PDF, 314 KB

english, 1990

72

Social Character of Materialism

Chatterjee, Anindya, Hunt, James M., Kernan, Jerome B.

Journal:

Psychological Reports

Year:

2000

Language:

english

File:

PDF, 86 KB

english, 2000

73

Role Theory and Behavioral Style

Kernan, Jerome B., Sommers, Montrose S.

Journal:

Journal of Purchasing

Year:

1967

Language:

english

File:

PDF, 1.05 MB

english, 1967

74

Role Theory and Behavioral Style

Kernan, Jerome B., Sommers, Montrose S.

Journal:

Journal of Purchasing

Year:

1967

File:

PDF, 1.05 MB

1967