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1

Customer lifetime value: Marketing models and applications

Paul D. Berger, Nada I. Nasr

Journal:

Journal of Interactive Marketing

Year:

1998

Language:

english

File:

PDF, 243 KB

english, 1998

2

Mapping complexity of mind: using the subject-object interview in coaching

Berger, Jennifer Garvey, Atkins, Paul W.B.

Journal:

Coaching An International Journal of Theory Research and Practice

Year:

2009

Language:

english

File:

PDF, 149 KB

english, 2009

3

The Shakuhachi, A Manual for Learning; Learning to Play; History and Developmentby Yukō Kamisango; Christopher Yohmei Blasdel

Review by: Donald Paul Berger

Journal:

Year:

1989-1990

Language:

english

File:

PDF, 311 KB

english, 1989-1990

4

Different message-framing for different direct response marketing goals: Choice versus attitude formation

Gerald E. Smith, Paul D. Berger

Journal:

Journal of Interactive Marketing

Year:

1998

Language:

english

File:

PDF, 404 KB

english, 1998

5

Customer lifetime value determination and strategic implications for a cruise-ship company

Berger, Paul D, Weinberg, Bruce, Hanna, Richard C

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2003

Language:

english

File:

PDF, 215 KB

english, 2003

6

New customer acquisition: prospecting models and the use of commercially available external data

Thomas S. Lix, Paul D. Berger, Thomas L. Magliozzi

Journal:

Journal of Direct Marketing

Year:

1995

Language:

english

File:

PDF, 1007 KB

english, 1995

7

Mobile Marketing in China: Can WeChat Turn Their New Advertising Strategy into a Sustainable Advantage?

Kontsevaia, Diana B., Berger, Paul D.

Journal:

International Journal of Marketing Studies

Year:

2016

Language:

english

File:

PDF, 145 KB

english, 2016

8

Capsaicin, an active ingredient in pepper sprays, increases the lethality of cocaine

John E. Mendelson, Bryan K. Tolliver, Kevin L. Delucchi, Matthew J. Baggott, Keith Flower, C. Wilson Harris, Gantt P. Galloway, Paul Berger

Journal:

Forensic Toxicology

Year:

2010

Language:

english

File:

PDF, 418 KB

english, 2010

9

A decision-analysis approach to optimize marketing information-system configurations under uncertainty

Shankaranarayanan, Ganesan, Even, Adir, Berger, Paul D

Journal:

Journal of Marketing Analytics

Year:

2015

Language:

english

File:

PDF, 382 KB

english, 2015

10

One man’s path to marketing analytics

Journal:

Journal of Marketing Analytics

Year:

2016

Language:

english

File:

PDF, 152 KB

english, 2016

11

Stanford Presenteeism Scale: Health Status and Employee Productivity

Koopman, Cheryl, Pelletier, Kenneth R., Murray, James F., Sharda, Claire E., Berger, Marc L., Turpin, Robin S., Hackleman, Paul, Gibson, Pamela, Holmes, Danielle M., Bendel, Talor

Journal:

Journal of Occupational & Environmental Medicine

Year:

2002

Language:

english

File:

PDF, 82 KB

english, 2002

12

Safety and clinical activity of pembrolizumab for treatment of recurrent or metastatic squamous cell carcinoma of the head and neck (KEYNOTE-012): an open-label, multicentre, phase 1b trial

Seiwert, Tanguy Y, Burtness, Barbara, Mehra, Ranee, Weiss, Jared, Berger, Raanan, Eder, Joseph Paul, Heath, Karl, McClanahan, Terrill, Lunceford, Jared, Gause, Christine, Cheng, Jonathan D, Chow, Laur

Journal:

The Lancet Oncology

Year:

2016

Language:

english

File:

PDF, 449 KB

english, 2016

13

The Shakuhachi and the Kinko Ryū Notation

Donald Paul Berger

Journal:

Year:

1969

Language:

english

File:

PDF, 2.75 MB

english, 1969

14

Connected customer lifetime value: The impact of social media

Weinberg, Bruce D, Berger, Paul D

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2011

Language:

english

File:

PDF, 162 KB

english, 2011

15

How Knowledge Worker Teams Deal Effectively with Task Uncertainty: The Impact of Transformational Leadership and Group Development

Leuteritz, Jan-Paul, Navarro, José, Berger, Rita

Journal:

Frontiers in Psychology

Year:

2017

Language:

english

File:

PDF, 1.32 MB

english, 2017

16

The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected

Clancy, Kevin J., Berger, Paul D., Magliozzi, Thomas L.

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 1.59 MB

english, 2003

17

The effect of direct mail framing strategies and segmentation variables on university fundraising performance

Paul D. Berger, Gerald E. Smith

Journal:

Journal of Interactive Marketing

Year:

1997

Language:

english

File:

PDF, 184 KB

english, 1997

18

The art of the ask: Maximizing verbal compliance in telefundraising

Leslie L. Simmel, Paul D. Berger

Journal:

Journal of Interactive Marketing

Year:

2000

Language:

english

File:

PDF, 538 KB

english, 2000

19

A belief-updating process for minimizing waiting time in multiple waiting-time events: Application in website design

Bruce D. Weinberg, Paul D. Berger, Richard C. Hanna

Journal:

Journal of Interactive Marketing

Year:

2003

Language:

english

File:

PDF, 144 KB

english, 2003

20

The utility of rapid application development in large-scale, complex projects

Hilary Berger, Paul Beynon-Davies

Journal:

Information Systems Journal

Year:

2009

Language:

english

File:

PDF, 216 KB

english, 2009

21

Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration

Adir Even, G. Shankaranarayanan, Paul D. Berger

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 260 KB

english, 2010

22

Land use history and resource utilisation froma.d. 400 to the present, at Chibuene, southern Mozambique

Ekblom, Anneli, Eichhorn, Barbara, Sinclair, Paul, Badenhorst, Shaw, Berger, Amelie

Journal:

Vegetation History and Archaeobotany

Year:

2014

Language:

english

File:

PDF, 1.49 MB

english, 2014

23

La Sicilia e le potenze ellenistiche al tempo delle guerre puniche (Indagine storico-pmsopografica). I Rapporti con Cos, l'Egitto e l'Etolia. (Supplementi a «Kokalos». 3)by Francesco Paolo Rizzo

Review by: Marie-Paule Loicq-Berger

Journal:

L'Antiquité Classique

Year:

1974

Language:

french

File:

PDF, 321 KB

french, 1974

24

Investigating consumers’ online purchasing behavior: Single-brand e-retailers versus multi-brand e-retailers

Rahnamaee, Arash, Berger, Paul D

Journal:

Journal of Marketing Analytics

Year:

2013

Language:

english

File:

PDF, 210 KB

english, 2013

25

SPIE Proceedings [SPIE AeroSense 2000 - Orlando, FL (Monday 24 April 2000)] Laser Weapons Technology - Initial results from the Advanced-Concepts Laboratory for adaptive optics and tracking

Fields, Mitchell H., Kansky, Jan E., Stock, Robert D., Powers, Diane S., Berger, Paul J., Higgs, Charles, Steiner, Todd D., Merritt, Paul H.

Year:

2000

Language:

english

File:

PDF, 998 KB

english, 2000

26

[IEEE 2019 20th International Conference on Solid-State Sensors, Actuators and Microsystems & Eurosensors XXXIII (TRANSDUCERS & EUROSENSORS XXXIII) - Berlin, Germany (2019.6.23-2019.6.27)] 2019 20th International Conference on Solid-State Sensors, Actuators and Microsystems & Eurosensors XXXIII (TRANSDUCERS & EUROSENSORS XXXIII) - A CMOS Hall-based Magnetic Multisensor System Free from Parasitic Effects of Temperature and Package Stress

Huber, Samuel, Lazar, Zsombor, Berger, Moritz, Paul, Oliver

Year:

2019

Language:

english

File:

PDF, 1.03 MB

english, 2019

27

Von Kármán's equations and the buckling of a thin elastic plate, II plate with general edge conditions

Melvyn S. Berger, Paul C. Fife

Journal:

Communications on Pure and Applied Mathematics

Year:

1968

Language:

english

File:

PDF, 609 KB

english, 1968

28

Experimental design in direct mail and the application of Taguchi methods

Paul D. Berger, Thomas L. Magliozzi

Journal:

Journal of Direct Marketing

Year:

1993

Language:

english

File:

PDF, 813 KB

english, 1993

29

The prevalence of pain in nursing home residents with dementia measured using an observational pain scale

Sandra M.G. Zwakhalen, Raymond T.C.M. Koopmans, Paul J.E.M. Geels, Martijn P.F. Berger, Jan P.H. Hamers

Journal:

European Journal of Pain

Year:

2009

Language:

english

File:

PDF, 154 KB

english, 2009

30

Substituent effects in chemical carcinogenesis: Chrysene and its methyl derivatives

Gregory D. Berger, Paul G. Seybold

Journal:

International Journal of Quantum Chemistry

Year:

1979

Language:

english

File:

PDF, 418 KB

english, 1979

31

Students' programming behavior in a pascal course

Paul R. Pintrich, Carl F. Berger, Paul M. Stemmer

Journal:

Journal of Research in Science Teaching

Year:

1987

Language:

english

File:

PDF, 1.10 MB

english, 1987

32

New anionic alkylaryl surfactants based on olefin sulfonic acids

Paul D. Berger, Christie H. Lee

Journal:

Journal of Surfactants and Detergents

Year:

2002

Language:

english

File:

PDF, 151 KB

english, 2002

33

The diet of Australopithecus sediba

Henry, Amanda G., Ungar, Peter S., Passey, Benjamin H., Sponheimer, Matt, Rossouw, Lloyd, Bamford, Marion, Sandberg, Paul, de Ruiter, Darryl J., Berger, Lee

Journal:

Year:

2012

Language:

english

File:

PDF, 286 KB

english, 2012

34

An overview of robust Bayesian analysis

James O. Berger, Elías Moreno, Luis Raul Pericchi, M. Jesús Bayarri, José M. Bernardo, Juan A. Cano, Julián De la Horra, Jacinto Martín, David Ríos-Insúa, Bruno Betrò, A. Dasgupta, Paul Gustafson, Lar

Journal:

Year:

1994

Language:

english

File:

PDF, 6.11 MB

english, 1994

35

How many suppliers are best? A decision-analysis approach

Paul D. Berger, Arthur Gerstenfeld, Amy Z. Zeng

Journal:

Year:

2004

Language:

english

File:

PDF, 208 KB

english, 2004

36

The allocation of promotion budget to maximize customer equity

Paul D. Berger, Nada Nasr Bechwati

Journal:

Year:

2001

Language:

english

File:

PDF, 180 KB

english, 2001

37

The role of channel quality in customer equity management

Weimin Dong, Scott D. Swain, Paul D. Berger

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 296 KB

english, 2007

38

Hominin-bearing caves and landscape dynamics in the Cradle of Humankind, South Africa

Dirks, Paul H.G.M., Berger, Lee R.

Journal:

Journal of African Earth Sciences

Year:

2013

Language:

english

File:

PDF, 4.75 MB

english, 2013

39

SEANCE DU 22 MARS 1928. LE PROBLEME INDIVIDUEL ET SOCIAL DE LA PEINE DE MORT

Henri Urtin, Eugène Pierre, M. Matre, M. Rimaud, M. Berger, M. Bourgarel, AGUILERA, Maurice BLONDEL, Gaston MORIN, Etienne SOURIAU and Paul TERRIN

Journal:

Les études philosophiques

Year:

1928

File:

PDF, 1.37 MB

1928

40

Business-to-Business Approaches to Marketing to and Through Associations: A Descriptive Analysis and Research Issues

Roy, Abhijit, Berger, Paul D.

Journal:

Journal of Business-to-Business Marketing

Year:

2005

Language:

english

File:

PDF, 705 KB

english, 2005

41

The Effect of Media Involvement on Print Advertising Effectiveness

Tipps, Steven W., Berger, Paul D., Weinberg, Bruce D.

Journal:

Journal of Promotion Management

Year:

2006

Language:

english

File:

PDF, 682 KB

english, 2006

42

General Media

Covert, Catherine L., Stevens, John D., Quelch, John A., Farris, Paul W., Nevitt, Barrington, Christians, Clifford G., Berger, Arthur Asa

Journal:

Communication Booknotes

Year:

1984

Language:

english

File:

PDF, 1.00 MB

english, 1984

43

Theoretical Consequences of the Status Characteristics Formulation

Paul Humphreys and Joseph Berger

Journal:

American Journal of Sociology

Year:

1981

Language:

english

File:

PDF, 2.17 MB

english, 1981

44

La Sicilia dal 368/7 al 337/6. (Testimonia Siciliae Antiqua 1.8. Supplementi a «Kokalos». 5)by Marta Sordi

Review by: Marie-Paule Loicq-Berger

Journal:

L'Antiquité Classique

Year:

1985

File:

PDF, 237 KB

1985

45

Elementary Problems: E2474-E2479

Paul Abad, David Friedman, W. J. Berger, A. W. Walker, Charles Wells and J. H. Blau

Journal:

American Mathematical Monthly

Year:

1974

Language:

english

File:

PDF, 298 KB

english, 1974

46

Applying the analytic hierarchy process to the offshore outsourcing location decision

Boardman Liu, Linda, Berger, Paul, Zeng, Amy, Gerstenfeld, Arthur

Journal:

Supply Chain Management

Year:

2008

Language:

english

File:

PDF, 401 KB

english, 2008

47

Perspectives on Big Data

Weinberg, Bruce D, Davis, Lenita, Berger, Paul D

Journal:

Journal of Marketing Analytics

Year:

2013

Language:

english

File:

PDF, 130 KB

english, 2013

48

Vertical Cooperative Advertising Ventures

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 718 KB

english, 1972

49

An optimized platform for capturing metadata of historical correspondence

Andert, Martin, Berger, Frank, Molitor, Paul, Ritter, Jörg

Journal:

Digital Scholarship in the Humanities

Year:

2015

Language:

english

File:

PDF, 756 KB

english, 2015

50

Optimal Price and Protection Period Decisions for a Product under Warranty

Theodore S. Glickman and Paul D. Berger

Journal:

Management Science

Year:

1976

Language:

english

File:

PDF, 347 KB

english, 1976

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