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The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach
Todd M. Schmit, Brian W. Gould, Diansheng Dong, Harry M. Kaiser, Chanjin ChungVolume:
51
Year:
2003
Language:
english
Pages:
23
DOI:
10.1111/j.1744-7976.2003.tb00162.x
File:
PDF, 126 KB
english, 2003