STRUCTURED AND UNSTRUCTURED 9-POINT HEDONIC SCALES: A CROSS...

Journal of Sensory Studies 2003 Vol. 18; Iss. 2

STRUCTURED AND UNSTRUCTURED 9-POINT HEDONIC SCALES: A CROSS CULTURAL STUDY WITH AMERICAN, JAPANESE AND KOREAN CONSUMERS

EMILY YAO, JUYEON LIM, KAZUHIKO TAMAKI, RIE ISHII, KWANG-OK KIM, MICHAEL O'MAHONY
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Volume:
18
Year:
2003
Language:
english
Pages:
25
DOI:
10.1111/j.1745-459x.2003.tb00379.x
File:
PDF, 1.02 MB
english, 2003
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