STATISTICAL PACKAGE CLUSTERING MAY NOT BE BEST FOR GROUPING CONSUMERS TO UNDERSTAND THEIR MOST LIKED PRODUCTS
RENOO YENKET, EDGAR CHAMBERS, DALLAS E. JOHNSONVolume:
26
Year:
2011
Language:
english
Pages:
17
DOI:
10.1111/j.1745-459x.2011.00337.x
File:
PDF, 380 KB
english, 2011