The Development and Testing of a Measure of Skepticism...

Journal of Consumer Affairs 1998 Vol. 32; Iss. 1

The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications

LOIS A. MOHR, DOǦAN EROǦLU, PAM SCHOLDER ELLEN
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Volume:
32
Year:
1998
Language:
english
Pages:
26
DOI:
10.1111/j.1745-6606.1998.tb00399.x
File:
PDF, 1.14 MB
english, 1998
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