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Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
LARRY D. COMPEAU, JOAN LINDSEY-MULLIKIN, DHRUV GREWAL, ROSS D. PETTYVolume:
38
Year:
2004
Language:
english
Pages:
10
DOI:
10.1111/j.1745-6606.2004.tb00471.x
File:
PDF, 363 KB
english, 2004