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US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues
TAEJUN (DAVID) LEE, ERIC HALEY, TAI WOONG YUN, WONJUN CHUNGVolume:
45
Year:
2011
Language:
english
Pages:
28
DOI:
10.1111/j.1745-6606.2011.01210.x
File:
PDF, 552 KB
english, 2011