Measuring the Contributions of Brand to Shareholder Value...

Journal of Applied Corporate Finance 2009 Vol. 21; Iss. 4

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them)

John Gerzema, Ed Lebar, Anne Rivers
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Volume:
21
Year:
2009
Language:
english
Pages:
10
DOI:
10.1111/j.1745-6622.2009.00251.x
File:
PDF, 700 KB
english, 2009
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