Vertical relationships and dual branding strategies in the Italian food industry
G. Galizzi, L. Venturini, S. BoccalettiVolume:
13
Year:
1997
Language:
english
Pages:
11
DOI:
10.1002/(sici)1520-6297(199703/04)13:23.0.co;2-z
File:
PDF, 130 KB
english, 1997