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Media-specific returns to generic advertising: The case of catfish
Henry W. Kinnucan, Yuliang MiaoVolume:
15
Year:
1999
Language:
english
Pages:
19
DOI:
10.1002/(sici)1520-6297(199924)15:13.0.co;2-d
File:
PDF, 73 KB
english, 1999