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UniBank and the analysis of the ExcursionCard customer database: A practical application of statistical techniques in database marketing
Andrew Ainslie, Leyland PittVolume:
12
Year:
1998
Language:
english
Pages:
10
DOI:
10.1002/(sici)1520-6653(199822)12:33.0.co;2-b
File:
PDF, 248 KB
english, 1998