The Role of Brand Names and Visual Cues in Enhancing Memory...

Marketing Letters 1998 / 04 Vol. 9; Iss. 2

The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods

J. Colleen Mccracken, M. Carole Macklin
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Volume:
9
Language:
english
Pages:
18
DOI:
10.1023/a:1007965117170
Date:
April, 1998
File:
PDF, 91 KB
english, 1998
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