Attribute Elicitation in Marketing Research: A Comparison...

Marketing Letters 1997 / 04 Vol. 8; Iss. 2

Attribute Elicitation in Marketing Research: A Comparison of Three Procedures

JAN-BENEDICT STEENKAMP, HANS VAN TRIJP
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Volume:
8
Language:
english
Pages:
13
DOI:
10.1023/a:1007975518638
Date:
April, 1997
File:
PDF, 190 KB
english, 1997
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