Market Share Overestimation and the Noncomplementarity...

Marketing Letters 1998 / 08 Vol. 9; Iss. 3

Market Share Overestimation and the Noncomplementarity Effect

David Houghton, Frank Kardes
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
9
Language:
english
Pages:
8
DOI:
10.1023/a:1008028407624
Date:
August, 1998
File:
PDF, 60 KB
english, 1998
Conversion to is in progress
Conversion to is failed