Attribute Range Effects in Binary Response Tasks

Marketing Letters 2000 / 08 Vol. 11; Iss. 3

Attribute Range Effects in Binary Response Tasks

Tobias Ohler, Aihong Le, Jordan Louviere, Joffre Swait
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Volume:
11
Language:
english
Pages:
12
DOI:
10.1023/a:1008139226934
Date:
August, 2000
File:
PDF, 81 KB
english, 2000
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