Creating Brand Names With Meaning: The Use of Sound...

Marketing Letters 2000 / 02 Vol. 11; Iss. 1

Creating Brand Names With Meaning: The Use of Sound Symbolism

Richard R. Klink
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Volume:
11
Language:
english
Pages:
16
DOI:
10.1023/a:1008184423824
Date:
February, 2000
File:
PDF, 86 KB
english, 2000
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