A Comparison of Full Profile and Hierarchical Information...

Marketing Letters 2000 / 05 Vol. 11; Iss. 2

A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences

Eric J.E. Molin, Harmen Oppewal, Harry J.P. Timmermans
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Volume:
11
Language:
english
Pages:
11
DOI:
10.1023/a:1008194807943
Date:
May, 2000
File:
PDF, 64 KB
english, 2000
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