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Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective
Debi Prasad Mishra, George S. Bobinski Jr., Harjeet S. BhabraVolume:
2
Language:
english
Pages:
21
DOI:
10.1023/a:1009731419345
Date:
November, 1997
File:
PDF, 108 KB
english, 1997