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Driving Shareholder Value: The Role of Marketing in Reducing Vulnerability and Volatility of Cash Flows
Rajendra K. Srivastava, Tasadduq A. Shervani, Liam FaheyVolume:
2
Language:
english
Pages:
16
DOI:
10.1023/a:1009741700243
Date:
September, 1997
File:
PDF, 74 KB
english, 1997