Do Trademark Infringement Lawsuits Affect Brand Value: A...

Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective

Sanjai Bhagat, U. N. Umesh
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Volume:
2
Language:
english
Pages:
22
DOI:
10.1023/a:1009779302506
Date:
November, 1997
File:
PDF, 117 KB
english, 1997
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