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Refining RFM-Variables through Mokken Scale Analysis for the Purpose of Optimal Prospect Selection: Application to Ownership Patterns of Financial Products
Drs. Leonard J. PaasVolume:
3
Year:
1999
Language:
english
Pages:
20
DOI:
10.1023/a:1009851006779
File:
PDF, 98 KB
english, 1999