Using behavioral decision theory to assess advertisement...

Using behavioral decision theory to assess advertisement recognition tasks by level of difficulty

Kristina D. Frankenberger, Gerald S. Albaum
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Volume:
14
Year:
1997
Language:
english
Pages:
18
DOI:
10.1002/(sici)1520-6793(199703)14:23.0.co;2-d
File:
PDF, 202 KB
english, 1997
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