Using behavioral decision theory to assess advertisement recognition tasks by level of difficulty
Kristina D. Frankenberger, Gerald S. AlbaumVolume:
14
Year:
1997
Language:
english
Pages:
18
DOI:
10.1002/(sici)1520-6793(199703)14:23.0.co;2-d
File:
PDF, 202 KB
english, 1997