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The effect of country-of-origin related stereotypes and personal beliefs on product evaluation
Swinder Janda, C. P. RaoVolume:
14
Year:
1997
Language:
english
Pages:
14
DOI:
10.1002/(sici)1520-6793(199710)14:73.0.co;2-c
File:
PDF, 148 KB
english, 1997