![](/img/cover-not-exists.png)
Ambush marketing: Is confusion to blame for the flickering of the flame?
David Shani, Dennis M. SandlerVolume:
15
Year:
1998
Language:
english
Pages:
17
DOI:
10.1002/(sici)1520-6793(199807)15:43.0.co;2-6
File:
PDF, 148 KB
english, 1998