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The joint impact of humor and argument strength in a print advertising context: A case for weaker arguments
Thomas W. Cline, James J. KellarisVolume:
16
Year:
1999
Language:
english
Pages:
18
DOI:
10.1002/(sici)1520-6793(199901)16:13.0.co;2-9
File:
PDF, 394 KB
english, 1999