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Know the name, forget the exposure: Brand familiarity versus memory of exposure context
Stephen J. S. Holden, Marc VanhueleVolume:
16
Year:
1999
Language:
english
Pages:
18
DOI:
10.1002/(sici)1520-6793(199909)16:63.0.co;2-y
File:
PDF, 154 KB
english, 1999