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Are consumers inherently or situationally brand loyal?—A set intercorrelation account for conscious brand loyalty and nonconscious inertia
Ming-Hui Huang, Shihti YuVolume:
16
Year:
1999
Language:
english
Pages:
22
DOI:
10.1002/(sici)1520-6793(199909)16:63.0.co;2-b
File:
PDF, 190 KB
english, 1999