The role of preconsumption affect in postpurchase...

The role of preconsumption affect in postpurchase evaluation of services

Anna Mattila, Jochen Wirtz
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Volume:
17
Year:
2000
Language:
english
Pages:
19
DOI:
10.1002/(sici)1520-6793(200007)17:73.0.co;2-3
File:
PDF, 114 KB
english, 2000
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