A Bayesian Approach to Modeling Purchase Frequency

Marketing Letters 2003 / 02 Vol. 14; Iss. 1

A Bayesian Approach to Modeling Purchase Frequency

Lichung Jen, Chien-Heng Chou, Greg M. Allenby
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Volume:
14
Language:
english
Pages:
16
DOI:
10.1023/a:1022833400454
Date:
February, 2003
File:
PDF, 117 KB
english, 2003
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