The Role of Decision Importance and the Salience of...

Marketing Letters 2003 / 02 Vol. 14; Iss. 1

The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions

Steven S. Posavac, Michal Herzenstein, David M. Sanbonmatsu
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
14
Language:
english
Pages:
11
DOI:
10.1023/a:1022858118201
Date:
February, 2003
File:
PDF, 91 KB
english, 2003
Conversion to is in progress
Conversion to is failed