An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures
Alice M. Isen, Aparna A. Labroo, Paula DurlachVolume:
28
Language:
english
Pages:
21
DOI:
10.1023/b:moem.0000027277.98917.9a
Date:
March, 2004
File:
PDF, 76 KB
english, 2004