Induced Over-Benefiting and Under-Benefiting on the Web:...

Induced Over-Benefiting and Under-Benefiting on the Web: Inequity Effects on Feelings and Motivations with Implications for Consumption Behavior

Richard L. Oliver, Mikhael Shor, Simon T. Tidd
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Volume:
28
Language:
english
Pages:
22
DOI:
10.1023/b:moem.0000027279.32022.d0
Date:
March, 2004
File:
PDF, 187 KB
english, 2004
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