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Advertising Spending and Quality for Services: The Role of Capacity
Ignatius J. Horstmann, Sridhar MoorthyVolume:
1
Language:
english
Pages:
29
DOI:
10.1023/b:qmec.0000003333.38298.ed
Date:
September, 2003
File:
PDF, 267 KB
english, 2003