![](/img/cover-not-exists.png)
The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity
Peter Boatwright, Sanjay Dhar, Peter E. RossiVolume:
2
Language:
english
Pages:
22
DOI:
10.1023/b:qmec.0000027777.29554.8b
Date:
June, 2004
File:
PDF, 291 KB
english, 2004