Exploring the Boundaries of the Framing Effect: The...

Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors

James J. Kellaris, Frank R. Kardes and Theresa Dinovo
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Volume:
6
Language:
english
Pages:
8
Journal:
Marketing Letters
DOI:
10.2307/40216372
Date:
July, 1995
File:
PDF, 659 KB
english, 1995
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