![](/img/cover-not-exists.png)
Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors
James J. Kellaris, Frank R. Kardes and Theresa DinovoVolume:
6
Language:
english
Pages:
8
Journal:
Marketing Letters
DOI:
10.2307/40216372
Date:
July, 1995
File:
PDF, 659 KB
english, 1995