A Field Test of the Effectiveness of Different Print...

Journal of Promotion Management 2011 Vol. 17; Iss. 1

A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising

Lehmann, Dominik, Shemwell, Donald J.
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Volume:
17
Year:
2011
Language:
english
Pages:
15
DOI:
10.1080/10496491.2011.553787
File:
PDF, 228 KB
english, 2011
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