Marketing strategy and the internet: An organizing...

Journal of the Academy of Marketing Science 2002 / FAL Vol. 30; Iss. 4

Marketing strategy and the internet: An organizing framework

P. Rajan Varadarajan, Manjit S. Yadav
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Volume:
30
Language:
english
Pages:
17
DOI:
10.1177/009207002236907
Date:
January, 2002
File:
PDF, 1.75 MB
english, 2002
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