Exploring the implications of m-commerce for markets and...

Journal of the Academy of Marketing Science 2002 / FAL Vol. 30; Iss. 4

Exploring the implications of m-commerce for markets and marketing

Sridhar Balasubramanian, Robert A. Peterson, Sirkka L. Jarvenpaa
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Volume:
30
Language:
english
Pages:
14
DOI:
10.1177/009207002236910
Date:
January, 2002
File:
PDF, 1.53 MB
english, 2002
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