Implications of loyalty program membership and service...

Journal of the Academy of Marketing Science 2000 / WIN Vol. 28; Iss. 1

Implications of loyalty program membership and service experiences for customer retention and value

Ruth N. Bolton, P. K. Kannan, Matthew D. Bramlett
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Volume:
28
Language:
english
Pages:
14
DOI:
10.1177/0092070300281009
Date:
January, 2000
File:
PDF, 1.40 MB
english, 2000
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