How first impressions of a customer impact effectiveness in...

Journal of the Academy of Marketing Science 2000 / FAL Vol. 28; Iss. 4

How first impressions of a customer impact effectiveness in an initial sales encounter

Kenneth R. Evans, Robert E. Kleine, Timothy D. Landry, Lawrence A. Crosby
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Volume:
28
Language:
english
Pages:
15
DOI:
10.1177/0092070300284004
Date:
January, 2000
File:
PDF, 1.53 MB
english, 2000
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