A refinement and validation of the MARKOR scale

Journal of the Academy of Marketing Science 2000 / FAL Vol. 28; Iss. 4

A refinement and validation of the MARKOR scale

Ken Matsuno, John T. Mentzer, Joseph O. Rentz
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Volume:
28
Language:
english
Pages:
13
DOI:
10.1177/0092070300284005
Date:
January, 2000
File:
PDF, 1.18 MB
english, 2000
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