Marketing implementation in smaller organizations:...

Journal of the Academy of Marketing Science 2001 / WIN Vol. 29; Iss. 1

Marketing implementation in smaller organizations: Definition, framework, and propositional inventory

Hemant C. Sashittal, Avan R. Jassawalla
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Volume:
29
Language:
english
Pages:
20
DOI:
10.1177/0092070301291004
Date:
January, 2001
File:
PDF, 2.11 MB
english, 2001
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