Factors affecting the use of information in the evaluation...

Journal of the Academy of Marketing Science 2001 / WIN Vol. 29; Iss. 1

Factors affecting the use of information in the evaluation of marketing communications productivity

George S. Low, Jakki J. Mohr
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Volume:
29
Language:
english
Pages:
19
DOI:
10.1177/0092070301291005
Date:
January, 2001
File:
PDF, 1.89 MB
english, 2001
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