Consumer switching costs: A typology, antecedents, and...

Journal of the Academy of Marketing Science 2003 / SPR Vol. 31; Iss. 2

Consumer switching costs: A typology, antecedents, and consequences

Thomas A. Burnham, Judy K. Frels, Vijay Mahajan
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Volume:
31
Language:
english
Pages:
18
DOI:
10.1177/0092070302250897
Date:
January, 2003
File:
PDF, 1.68 MB
english, 2003
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