An exploration of the moderating role of buyer corporate...

Journal of the Academy of Marketing Science 2002 / SUM Vol. 30; Iss. 3

An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships

Kelly Hewett, R. Bruce Money, Subhash Sharma
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Volume:
30
Language:
english
Pages:
11
DOI:
10.1177/0092070302303004
Date:
January, 2002
File:
PDF, 1.05 MB
english, 2002
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