An integrated framework for the conceptualization of...

Journal of the Academy of Marketing Science 2004 / FAL Vol. 32; Iss. 4

An integrated framework for the conceptualization of consumers’ perceived-risk processing

Margy P. Conchar, George M. Zinkhan, Cara Peters, Sergio Olavarrieta
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Volume:
32
Language:
english
Pages:
19
DOI:
10.1177/0092070304267551
Date:
January, 2004
File:
PDF, 2.55 MB
english, 2004
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