Brand-extension price premiums: The effects of perceived...

Brand-extension price premiums: The effects of perceived fit and extension product category risk

Devon DelVecchio, Daniel C. Smith
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Volume:
33
Language:
english
Pages:
13
DOI:
10.1177/0092070304269753
Date:
January, 2005
File:
PDF, 1.44 MB
english, 2005
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